Glerups, producers of Danish-designed natural wool slippers and boots, celebrates its 30th anniversary by announcing its Project Zero Waste Initiative and introducing three hues to its color palette inspired by the nature of the Scandinavian landscape.
The brand developed the Project Zero Waste initiative to reuse excess materials from the production process. The initiative enables Glerups to upcycle leftover wool and leather in new pairs of slippers and accessories to reduce as much waste as possible.
Additionally, the brand is working with Danish brands, Lübech Living, to create fine interior elements for the home as well as Mæglerhuset to make Quietzy, a wool felted Yatzy set. These projects represent the brands’ shared goal to reduce waste and care for the environment. All Project Zero Waste products will be manufactured in the Glerups’ factory in Poland.
From a color perspective, Glerups takes its time developing new colors and is pleased to release Sand, North Sea, and White this season and in celebration of its 30th anniversary. Sand and North Sea colors will be available in slip-on, shoes and boots in the leather or natural rubber soles (MSRP $100 – $155) while White will be available in the three models with leather soles (MSRP $100 – $130).
The original pairs of Glerups were handcrafted by Nanny at a rate of two pairs per day and with increased popularity, the production grew to include a factory that was built to expand distribution while maintaining direct control over quality.
Today, Glerups slippers and boots are sold worldwide. Over the years, the brand has perfected its wool mix by blending Gotland wool from Denmark with soft quality wool from New Zealand farmers, all of which live up to the highest standards for consistent quality and humane animal welfare.
To see the brand’s entire product line or for more information about its Project Zero Waste initiative, visit Glerups.com.
