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Brand Watch

Brand Watch

James Brand Names Director of Product

Bruce Christian -
The James Brand is excited to announce that Tobin Teichgraeber has joined the brand as Director of Product, a new role in which he...
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Brand Watch

Isbjörn’s Penguin Snowsuit Retains Bäst-i-Test Award for 8th Straight Year

Bruce Christian -
For a record eighth year running the ultra-durable Penguin Snowsuit, from sustainable children’s outdoor clothing and accessories manufacturer Isbjörn of Sweden, has been awarded...
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Brand Watch

Salt Life Announces Podcast: Above and Below with Kieran Anderson

Bruce Christian -
Salt Life, a performance and lifestyle brand for saltwater pursuits of, announced the launch of its new podcast titled Above and Below: A Salt...
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Brand Watch

Arc’teryx Opens Retail Store in New York City

Bruce Christian -
Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, continues its retail expansion in the United States with a new Manhattan...
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Brand Watch

MacNeill Pride Acquires Klymit

Bruce Christian -
MacNeill Pride Group (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, has acquired Klymit, an outdoor gear designer. Terms...
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Brand Watch

Mustang Survival Names Media Agency of Record

Bruce Christian -
Mustang Survival, a brand known for innovative solutions for demanding marine environments, has announced a new partnership with Boulder, Colorado-based Formidable Media. Formidable will support...
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Brand Watch

Implus Announces Balega Brand Leadership Transition

Bruce Christian -
Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. The Pictorst have guided Balega since its inception in...
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Brand Watch

Selk’bag Adds Industry Leader to Advisory Board

Bruce Christian -
Selk’bag, the original wearable sleeping bag brand, has welcomed outdoor industry leader Paul Fish to its advisory board. Fish’s four decades of leadership experience...
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Brand Watch

Outdoor Prolink Launches Manifesto; Commits to Pro-purchase Program

Bruce Christian -
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announced its manifesto, “A Commitment to Responsibility &...
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Brand Watch

AKASO Names Sales, Marketing Lead for North America

Bruce Christian -
AKASO, a global leader in the action camera and outdoor electronics category, has hired John Evans to head up its sales and marketing efforts...
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