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Sunday, June 20, 2021

Implus Announces Balega Brand Leadership Transition

Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. The Pictorst have guided Balega since its inception in 2003 to be a leading performance sock brand in the run specialty market. Effective June 30, the couple will leave the business and make way for the next chapter of Balega under new leadership.

As part of the succession plan, Jenna Campbell has been tapped to lead the Performance Hosiery Category and the Balega brand as VP Category and Brand Development for Performance Hosiery, reporting to Ryan Cruthirds, Chief Global Brand and Category Development Executive.

Campbell previously held leadership roles at adidas and Merrell. Prior to assuming her new VP role with Balega, Campbell served as a consultant with clients in various industries from health care, wellness, lifestyle, sporting goods, outdoor to private equity, partnering with executive leadership teams to transform internal cultures and create holistic business models that look at the entirety and scalability of all facets of the business.

Campbell will bring more than 20 years of experience in brand building, business development, marketing strategy and operations to the Balega brand, positioning her well to lead in this critical role.

Paul Perrone will continue to lead the sales efforts for Balega in the Independent Channel as Director of Independent Retail. Perrone has worked with Balega for the past 14 years, initially through an independent agency and since 2016 at Implus.

For information about Balega and its performance running socks, visit www. Balega.com.

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