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Brand Watch

Brand Watch

Big Agnes Gears Up for Growth with Product Development, Sourcing Hires

Bruce Christian -
Big Agnes, the Steamboat-Springs-based outdoor equipment brand, announced a several hires to its product development team. As the brand grows and evolves in its...
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Brand Watch

Kari Traa ‘Girls Will Be Girls’ Movement Exposes Inequality

Bruce Christian -
Kari Traa, a fast-growing women’s sportswear brand, has launched a movement to encourage women to share stories of inequality and break the rules traditionally...
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Brand Watch

CAKE Closes $60 Million Fundraising

Bruce Christian -
CAKE, a Swedish manufacturer of lightweight electric performance motorcycles, scooters and mopeds announced its latest round of fundraising closed at $60M. The fundraising comprises...
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Brand Watch

Outdoor Prolink Expands Pro Purchase Program into Canada

Bruce Christian -
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announced expansion into Canada. The first brands on...
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Brand Watch

mountainFLOW Mandates Time Away from Work

Bruce Christian -
mountainFLOW, an innovative Colorado company that revolutionized the ski wax and bike lube industries with its line of eco-friendly products, became the first company...
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Brand Watch

Wing Group Opens Business Development, Product Headquarters in UK

Bruce Christian -
The Wing Group has set up a Global Business Development & Product team in the United Kingdom to continue its’ expansion into the European...
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Brand Watch

TerraTrike Releases Capable E-assist Trike with High-torque Bosch Cruise Motor

Bruce Christian -
TerraTrike introduces this fall its most capable, powerful e-assist trike, the E.V.O., which takes advantage of a fourth generation Bosch Performance Line Cruise Motor...
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Brand Watch

Mountain Hardwear Appoints President

Bruce Christian -
Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and athletes, has promoted Troy Sicotte to the position of company president....
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Brand Watch

Columbia Sportswear Appoints President of prAna Brand

Bruce Christian -
Columbia Sportswear Company, an innovator in active outdoor apparel, footwear, accessories and equipment, has appointed Monica Mirro as President of the prAna brand. Mirro will...
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Brand Watch

Solo Stove, Chubbies, Oru Kayak & ISLE Team Up Under Solo Brands

Bruce Christian -
Solo Stove, designers of easy-to-use fire pits and camp stoves, announced the recent acquisitions of Chubbies Shorts, Oru Kayak, and ISLE, creating Solo Brands. With...
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