Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and athletes, has promoted Troy Sicotte to the position of company president. A veteran of the outdoor industry, Sicotte served as the brand’s vice president of sales for the past three years.
Over the past four months, Sicotte has held the position of interim co-president of Mountain Hardwear along with Director of Finance Mike Parker. Together, they helped seamlessly transition the organization to new leadership. Moving forward, Sicotte will oversee all aspects of the organization.
“Troy is a modern, pioneering and energetic leader with diversified experiences that will serve Mountain Hardwear well,” said Craig Zanon, senior vice president, Emerging Brands at Columbia Sportswear Company. “We are happy and proud that Troy’s internal promotion facilitates a smooth transition for the team and business.”
Prior to joining Mountain Hardwear in 2018, Sicotte was the Global Director of Sales at 034Motorsport where he oversaw all aspects of sales and marketing, including global expansion, strategy and implementation.
Additionally, Sicotte spent more than 11 years with The North Face in various leadership roles, most recently as the Director of Sales: Footwear and Director of Sales: National Outdoor & Sporting Goods. Previously, he held various wholesale positions at Birkenstock.
“My last three years with Mountain Hardwear have been the best of my career because of the hardworking and passionate people that have made this resurgence possible,” Sicotte said.. “I’m honored to help lead the brand’s continued global growth alongside the amazing teams in Richmond, Portland and abroad. Our focus will remain on innovative mountain sport products and thoughtful distribution that will optimally serve consumers and our retail partners across the globe.”
As Mountain Hardwear transitions to its new leadership, Sicotte looks forward to connecting with partners from every sector of the industry to showcase what the brand has in store.