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Brand Watch

Brand Watch

OrthoLite, Cirql Names Chief Brand Officer

Bruce Christian -
OrthoLite, a provider of high-performance and comfort footwear solutions and the company behind the recent launch of Cirql, the EVA plastics-free, recyclable, biodegradable and...
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Brand Watch

Industrial Revolution Bolsters Leadership Team with New Hires

Bruce Christian -
Industrial Revolution, a Seattle manufacturer and distributor of innovative outdoor products, added Jeffrey King and Chris Teeuwen to its leadership team. King will lead...
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Brand Watch

Online Brands Nordic AB Acquires Isbjörn of Sweden

Bruce Christian -
E-commerce specialist Online Brands Nordic AB has acquired Nordic Kidswear AB, including its premium and sustainable outdoor kids wear brand Isbjörn of Sweden. Established by...
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Brand Watch

Safilo Group Names President & CCO for NA

Bruce Christian -
Eyewear industry player Sailor Group has appointed Francesco Rinaldi Ceroni as President & Chief Commercial Officer for the North American market, effective June 1,...
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Brand Watch

Gregory Expands Team, Headquarters

Bruce Christian -
Closing its fiscal year, Gregory Mountain Products, a provider in backpacks and active travel gear, saw a 16 percent net sales growth globally in...
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Brand Watch

Helly Hansen Launches Spring/Summer ‘22 Global Campaign

Bruce Christian -
In the outdoors, safety is key to making the most of adventures in the mountains and on the trails. Search and rescue teams play...
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Brand Watch

Aqua-Leisure Recreation Acquires INYO Pool Products

Bruce Christian -
Aqua-Leisure Recreation LLC, a leader in the aquatics consumer product industry, has acquired Longwood, Florida-based INYO Pool Products, LLC. INYO Pool is a direct-to-consumer brand...
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Brand Watch

Downlite Outdoor Highlights down-trac

Bruce Christian -
Downlite Outdoor, a market leader in responsibly sourced down and fills, highlights its newest technology with traceable down-trac. Live demonstrations are being conducted today...
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Brand Watch

Gnarly Joins as Partner for Women’s Epic Race

Bruce Christian -
Gnarly Nutrition is partnering with Women’s Epic Race (WER), the first trail race in Utah created for all levels of adventure-seeking women. Gnarly specializes...
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Brand Watch

Jack Wolfskin Partners with Streaming Network WaterBear

Bruce Christian -
Jack Wolfskin, a provider of sustainably conscious outdoor apparel, footwear and equipment, is partnering with WaterBear Network, a streaming platform dedicated to the future...
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