Aqua-Leisure Recreation LLC, a leader in the aquatics consumer product industry, has acquired Longwood, Florida-based INYO Pool Products, LLC. INYO Pool is a direct-to-consumer brand of swimming pool supply, repair and maintenance products, offering best-in-class “How To” content and consumer engagement with more than 21 million views annually on YouTube over the past decade and serving more than 100,000 pool owners annually.
The acquisition enhances Aqua-Leisure’s aquatic recreational brands which include Airhead, Aqua, Dolfino, Sportsstuff, SwimSchool and Yukon Charlie’s to offer consumers an extensive line of pool maintenance and repair products, including INYO’s Pureline family of products, expanding the platform growth strategy by increasing omnichannel distribution and sales and new cross-selling opportunities.
The INYO acquisition is the second add-on acquisition for Aqua-Leisure since Blackford Capital acquired the company in January 2021 and comes four months after Aqua-Leisure acquired Airhead Sports Group. Under Blackford’s ownership, Aqua-Leisure continues to execute a long-term growth strategy that is focused on delivering strong revenue and EBITDA in both e-commerce and traditional retail channels.
Effective with this acquisition, John Paroline will become President and General Manager for INYO Pool reporting to Leland Nichols, Aqua-Leisure’s Chief Operating Officer. INYO co-founder Patrick Paroline will continue with the company as the Director of Strategy and New Products focused on the continued expansion of the Pureline brand across additional product segments. All day-to-day operations at INYO Pool’s Longwood facility and the company’s commitment to its customers will remain unchanged.
Orchard MB served as exclusive financial advisor and Burr & Forman served as legal advisor to INYO. Varnum LLP served as legal advisor and Grant Thornton served as the financial and tax advisor to Blackford. Key Bank provided debt financing and Muzinich & Co. and Capital Dynamics provided debt and equity financing in support of the transaction.
