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Brand Watch

Brand Watch

GSM Outdoors Acquires SteelShad and Buckeye Lures

Bruce Christian -
GSM Outdoors has acquired two companies – SteelShad Lures and Buckeye Lures. Founded in 2016, SteelShad (pictured) has built a reputation for producing versatile lures....
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Brand Watch

Anon Appoints General Manager

Bruce Christian -
Anon, a leader in ski and snowboard helmet, goggle and sunglass technology with roots in active lifestyle, has named Mark Wakeling as its General...
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Awards

Isbjörn’s Dolphin Sun Jumpsuit Wins SOA Kids Award

Bruce Christian -
Premium and sustainable outdoor kids wear brand Isbjörn of Sweden has won the Kids Award at the Scandinavian Outdoor Awards (SOA), for its Dolphin...
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Brand Watch

blackcrows Names Global Chief Commercial Officer

Bruce Christian -
blackcrows, an iconic French free skiing brand focused on design-driven high-performance ski products and apparel, announced Wanda Rozwadowska will join the team as its...
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Brand Watch

USWE Sports AB Acquires Giant Loop

Bruce Christian -
USWE Sports AB, a publicly traded backpack company based in Malmö, Sweden, has acquired Bend-based Giant Loop LLC, a powersports brand known for its innovative off-road motorcycle soft luggage...
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Brand Watch

Zealios, Life Time Partner for Iconic Athletic Events

Bruce Christian -
Zealios, the Bend, Oregon-based outdoor performance and adventure brand, announced a partnership with Life Time, the nation’s premier healthy lifestyle brand, as the official...
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Brand Watch

Bollé Signs Slalom Champion

Bruce Christian -
Bollé has signed Beijing Olympics Slalom champion Clément Noël, growing the French eyewear brand’s expansion in the world of ski racing. At 25, Noël has placed...
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Brand Watch

BlackStrap Names VP of Brand Management, Brand Director

Bruce Christian -
BlackStrap, a manufacturer of face gear, base layers and accessories for winter sports, anglers and outdoor recreationists, has promoted Jim Sanco (left) to Vice...
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Brand Watch

Mondelēz to Buy Clif Bar for $2.9 Billion

Bruce Christian -
Mondelēz International Inc. has agreed to acquire Clif Bar & Company, a leading U.S. maker of nutritious energy bars with organic ingredients, for $2.9...
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Brand Watch

US Skiers Join Völkl, Dalbello, Marker

Bruce Christian -
U.S. Ski Team athlete Camden Palmquist has signed to ski Völkl skis, Dalbello boots and Marker bindings starting this season. Palmquist, a member of the Men’s...
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