Solo Stove announced a partnership with Spartan, joining as an official sponsor of the Spartan Race U.S. Series and provider of the Official Fire Pit for its events.
The Spartan Race, a series of obstacle races of varying distance and difficulty ranging from three miles to marathon distances, began Saturday in New England. The Spartan Race community will experience Solo Stove’s Yukon-sized fire pit at all remaining U.S. races.
When colder weather hits, Spartans can feel the heat from Solo Stove’s smokeless fire pits in warming zones for a pre and post-race warm-up. Additionally, in Dallas, New Jersey, and other select races, the Solo Stove team will be onsite providing s’mores, demos, exclusive offers and in-person giveaways.
“Solo Stove is an amazing brand that, like Spartan, is trying to get more people off the couch to enjoy the outdoors, and they have revolutionized the at-home fire pit experience,” said Ian Lawson, VP of Global Partnerships at Spartan. “We are extremely proud to be in this partnership together, especially since it is the first of its kind for both Spartan and Solo. Spartans love adventure and the basecamp lifestyle, and what better way for a brand to connect authentically with new consumers than by giving them a unique experience with Solo’s great products.
Solo Stove is driven by the mantra: Create Good. It believes it is part of shared humanity and designs products built for strengthening community and elevating outdoor experiences. The smokeless, portable, and easy-to-use fire pits, camp stoves, pizza ovens, grills, and accessories are designed to help users get outdoors and reconnect to what matters most.
“Our focus is on creating simple, ingenious outdoor products that empower you to have good moments that become lasting memories,” said Clint Mickle, President of Solo Stove. “Since our initial launch, Solo Stove has been able to watch a community come to life around our Fire Pits. We are inspired by the Spartan community and are excited to partner with a brand that shares our values.”
Jeff Doyle of Cadence Solution Partners advised the parties on the partnership.
For more information about Solo Stove, visit www.SoloStove.com.
