Athletic Brewing, IRONMAN Create Limited-Edition Personal Record

Non-alcoholic brewery Athletic Brewing Company, is the official non-alcoholic beer provider of the IRONMAN Global Series, and has released its newest limited-edition brew, Personal Record, an awe-inspiring IPA crafted in collaboration with IRONMAN.

Inspired by the IRONMAN athletes who prove that ANYTHING IS POSSIBLE by crossing finish lines around the world, Personal Record is a tribute to staying the course, chasing goals and knowing a personal record is always within reach. The product, Personal Record, is brewed with turmeric and with flavors of mango and tropical hops.

“Like athletes who compete in IRONMAN events, Athletic Brewing believes in being able to enjoy the little things, like kicking back with a brew, without sacrificing performance or passion,” said co-founder and CEO Bill Shufelt. “The new Personal Record IPA pays homage to this joint commitment to always striving for more, and is meant to symbolize the vibrancy of the athlete.”

Personal Record is brewed with El Dorado and Sabro hops for fruity and tropical notes, and the addition of turmeric gives the brew a vibrant orange hue. At 45 IPU and 60 calories, the non-alcoholic IPA is a complement to goal chasing and striving for athletic excellence.

This limited-edition offering is available while supplies last at www.athleticbrewing.com.

For more information on the IRONMAN brand and global event series please visit www.ironman.com.