B Corp and impact-driven brand Cotopaxi announced its 1% for the Planet (FTP) membership, reaffirming its commitment to give 1 percent of revenue to certified nonprofits working towards improving the human condition.
Since its inception, Cotopaxi has donated 1 percent of proceeds to nonprofit partners dedicated to alleviating poverty through the Cotopaxi Foundation, reaching an estimated 3 million people in extreme poverty through traceable and valid means since 2014.
“Giving is core to who we are as a brand, and we believe that we can do more together than we can alone,” said Davis Smith, founder and CEO of Cotopaxi. “That’s why we’re proud to be a part of a global community of like-minded brands committed to 1% for the Planet and proud to be working together to uplift communities and create a healthier planet for all.”
By contributing 1 percent of annual sales, thousands of 1% for the Planet members have raised more than $300 million to support approved nonprofits around the globe. Nonprofits are approved based on referrals, track record and environmental focus. Thousands of nonprofits worldwide are currently approved.
“We are so thrilled to welcome Cotopaxi to our global community of business members. Cotopaxi is an incredible brand dedicated to positive impact and with sustainable practices built into their core. We know they will bring deep passion and clear focus to their 1% for the Planet commitment, joining our growing membership to drive powerful change through strategic philanthropy.” says Kate Williams, CEO of 1% for the Planet.
Additionally, the Cotopaxi Foundation is a vetted 1% FTP nonprofit partner, which means that any business or individual 1% FTP member can give to the Cotopaxi Foundation and get credit towards their 1 percent. The Cotopaxi Foundation provides targeted grants to nonprofit partners that are carefully selected for their track records of improving the human condition. Dedicated to eradicating extreme poverty, Cotopaxi Foundation concentrates efforts in Latin America’s poorest communities, investing in health, education, and livelihood.
To learn more about Cotopaxi’s journey to 1% for the Planet membership, visit www.cotopaxi.com/impact.
