Hot Chillys, a brand that delivers performance base layers and winter accessories to outfit the family since 1985, has revealed a modern look and significant sustainability improvements. The brand continues to deliver performance and comfort base layers for everybody in the family, ensuring “no buns left behind.” The rebrand embodies Hot Chillys’ position in the base layer marketplace — it keeps its fun, lighthearted and relatable without compromising on the performance and comfort.
Hot Chillys remains true to its roots of developing base layers to keep everyone warm, dry and comfortable so you forget you’re even wearing them and focus on enjoying your adventure. As they say at Hot Chillys, ‘if you’re not having fun, it’s just not worth it.’
“Many of our customers have been adventuring in our base layers since their earliest childhood memory on the slopes 30 years ago, and now they are suiting up their own kids to carry on the tradition of having fun together outside,” said Steve Lee, SVP of Sales at Hot Chillys. “This brand refresh meets our customers where they are today without compromising on the quality, innovation and technical engineering that has made us the leading purveyor of performance winter apparel for over three decades.”
Additionally, to continue to keep the outdoor adventures going for generations, Hot Chillys has made some updates to its commitment to sustainability. One area of improvement is in Hot Chillys’ packaging. New for this year, Hot Chillys’ iconic can in which base layers are packaged are recyclable, including the aluminum lid. The brand eliminated the use of poly bags in packaged products. It now uses only recyclable paperboard in all packaging and has switched over to soy-based inks.
Many of the packaging improvements were developed for the end user and the retailer in mind. The iconic can features improved operability for ease in opening and resealing. The elimination of poly bags stream lines the ease of looking at products and replacing them in the box. An improved access hole on the packaging promotes touching of the product and revamped visibility and clarity in labeling the features, sizing and icons on the package streamlines the Hot Chillys experience for consumers while shopping at retail.
Lastly, the new packaging features the same dimensions as the original packaging so the retail footprint or display is not disrupted.
“We are so proud of this new, reusable packaging and its impact, that we’re committed to replacing any existing packaging that is currently on the floor,” Lee said. “To date, we have repackaged over 40,000 products currently at retail with the new packaging to improve the experience for our retailer’s customers.”
New for this season are additions to Hot Chillys’ collections including: Micro Elite Chamois, Clima-Tek, Fiesta and Youth Originals. Learn more at www.hotchillys.com.
