namuk, a Swiss-based premium sustainable outdoor brand for kids, announced the addition of Beth Steele as Vice President of North America. Steele will be responsible for driving namuk’s U.S. and Canadian business and building the organization in DTC and B2B markets.
Since namuk’s inception in 2016, the brand has seen growth in Switzerland, and now Steele will lead its success in the North American market, continuing to drive demand for sustainable and innovative premium outdoor gear for kids.
“Beth brings industry expertise and an impressive track record of sales success that will be paramount to namuk’s growth and its vision for the future,” said Franz Bittmann, founder and CEO of namuk.
Steele, a Vermont-based winter sports and soft goods industry veteran, brings more than 20 years of leadership experience in sales development and management working for globally recognized outdoor brands such as Burton and Reima. Steele’s background and knowledge of scaling sales by fostering relationships and driving category growth, combined with her resourcefulness to create business, will shape namuk’s North American business to meet global brand goals.
“The moment I met Franz and the namuk team, I immediately aligned with their values, and felt a connection to the innovative team,” Steele said. “As a mom with multi-sport outdoor active kids, I know the impact nature has on them and all kids should have the opportunity to experience the outdoors with the right gear – no matter the weather. namuk is poised for success in North America and I look forward to using my experience to position this youthful brand as a sustainable leader in kids performance apparel.”
To connect with the North America sales team, email info@namuk.com and to learn more about namuk, visit www.namuk.com
