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Moosejaw Announces 2023 Outdoor Accelerator Program Finalists

Bruce Christian -
Moosejaw, a retailer specializing in outdoor gear and apparel, announced finalists of its fourth-annual Outdoor Accelerator Program (MOA). Aimed at boosting startup companies and...
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Brand Watch

FUZE Biotech Announces Partnership with Formidable Media

Bruce Christian -
FUZE Biotech, innovators in sustainable, antibacterial and fast-drying fabric and surface finishes, has signed with boutique marketing and communications agency Formidable Media. Because of...
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Brand Watch

DICK’S to Acquire Moosejaw

Bruce Christian -
DICK'S Sporting Goods announced it will acquire Moosejaw from Walmart. The acquisition is expected to be finalized in March. Terms of the deal were...
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Brand Watch

Janji, Oiselle Announce Partnership

Bruce Christian -
Janji, a Boston-based running apparel brand, and Oiselle, a Seattle-based women’s apparel company, announced they will enter into a “collaborative partnership” through a merger....
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Brand Watch

Xtracycle Names Akimbo PR Agency of Record

Bruce Christian -
Xtracycle, pioneers of electric family cargo bikes built for fun and utility, has named Portland, Oregon-based Akimbo Communications as the brand’s official agency of...
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Brand Watch

Unifi Aims to Transform 50 Billion Plastic Bottles by 2025

Bruce Christian -
Unifi Inc., makers of REPREVE and one of the world’s leading innovators in recycled and synthetic yarns, today releases its Sustainability Report for fiscal...
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Brand Watch

Cotopaxi, Mercy Corps Partner to Provide Earthquake Aid

Bruce Christian -
Outdoor gear brand and certified B Corporation, Cotopaxi announced it will respond to the devastating earthquake in Syria and Türkiye by matching up to...
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Brand Watch

Merrell Announces Collaboration with Artist

Bruce Christian -
Merrell, a hike and outdoor footwear brand, announced a collaboration with artist Jordan Ann Craig. The partnership features new designs and bold prints by...
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Brand Watch

Kahtoola Awards $30,000-plus in Philanthropic Grants

Bruce Christian -
Kahtoola announced its winter 2022-2023 grant recipients of the Kahtoola Philanthropy Program: The Tibet Fund, DigDeep’s Navajo Water Project, Runners for Public Lands, Soul...
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Brand Watch

Nocs Provisions Expands Team

Bruce Christian -
Nocs Provisions, maker of adventure-ready binoculars and accessories, announced two new hires that will support the brand’s growth: Jackson Fox joins as Marketing Manager...
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