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JAMBAR Partners with Olympic Gold Medalist

Bruce Christian -
By partnering with Olympic Gold Medalist Jonny Moseley, JAMBAR announced an energy bar/athlete reunion nearly 20 years in the making. Jennifer Maxwell, the co-founder of...
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Saucony Celebrates 125th Anniversary with Launch of Endorphin Elite

Bruce Christian -
In celebration of its 125th anniversary, global performance running lifestyle brand Saucony launches the Endorphin Elite, the lightest, fastest and most energy efficient shoe...
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COCOON to Sponsor Big North Pole Expedition

Bruce Christian -
COCOON announced its sponsorship of Big North Pole Expedition, which sets out in April. The B.I.G Team embarks on a challenging 10-day journey to...
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Wild Rye Earns B Corporation Certification

Bruce Christian -
Wild Rye, a leader in outdoor apparel made by and for women and women-identifying individuals, announced its status as a Certified B Corporation, a...
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Optimer Receives ECO Passport Certification

Bruce Christian -
DRICOMFORT GEO 365 technology, which offers permanent wicking, fast-drying, thermal regulation and is developed with embedded minerals in the polymer structure, has received the...
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Gordini Enters Sock Category, Unveils Gloves for Fall 2023

Bruce Christian -
Gordini, a leader in cold-weather gear innovation for more than 65 years, announced it is entering the performance sock category in Fall 2023 with...
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Atomic Adds Backcountry Legend to Athlete Roster

Bruce Christian -
Atomic, a leader in the design and manufacturing of premium winter sports equipment, has added big mountain freeride skier Chris Rubens to its roster...
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Turtle Fur Announces B Corp Certification

Bruce Christian -
Celebrating its 40th anniversary, outdoor headwear and accessories brand, Turtle Fur, announced that on Dec. 21, it became a Certified B Corporation (B Corp.),...
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GORE-TEX Brands Garment Rental Program Expands

Bruce Christian -
L. Gore & Associates (Gore) announced its consumer garment rental program, Outerwear On Demand, will expand its collaboration with Seattle-based evo – the outdoor...
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Gregory Mountain Unveils 2023 Ambassador Team

Bruce Christian -
Gregory Mountain Products, the longtime pack and active travel gear manufacturer, has shared its 2023 ambassador team roster. Comprised of adventurers, product testers, entrepreneurs...
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