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Brand Watch

Brand Watch

ALPS Mountaineering Celebrates 30 Years

Bruce Christian -
 From humble beginnings in a one-car garage, the vision to bring quality gear to outdoor enthusiasts at an affordable price has led to one...
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Brand Watch

BOA IGNITE BLAST Awarded NSF ‘Certified for Sport’ Designation

Bruce Christian -
BOA Nutrition’s BOA IGNITE BLAST, the oral aerosol that provides power-packed fuel for a rapid energy supply, has achieved certification from the National Sanitation...
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Brand Watch

Big Agnes Grows Sales Team in Northeast Territory

Bruce Christian -
Big Agnes, the Steamboat-Springs, Colo.-based outdoor equipment brand, has hired Round Pond Sales Group, led by Kyle Rohne (pictured) and Ian Wauchope, to represent...
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Brand Watch

Orvis Appoints Chief Product Officer

Bruce Christian -
Orvis, the family-owned-and-operated outdoor lifestyle retailer and leader in fly-fishing and wing-shooting gear, dog products and apparel, named Carla Feely as chief product officer....
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Brand Watch

Sprayground Redefines Men’s Swimwear

Bruce Christian -
Just in time for any summer barbeque, pool party or beach day, Sprayground, which calls itself “the world’s most rebellious, artistically innovative fashion brand,”...
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Brand Watch

MEC Expands in the Maritimes

Bruce Christian -
Mountain Equipment Company (MEC), a Canadian outdoor retailer, plans to expand its footprint with the opening in August of a standalone store in the...
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Brand Watch

Upcycling Minds Think Alike

Bruce Christian -
ERCA SPA, Patagonia and YKK announce the implementation of ERCA’s REVECOL, a sustainable, innovative chemical agent, in YKK’s dyeing processes at its Vietnam production...
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Brand Watch

Arcade Memorial Day Give-back to Benefit Military to Mountains Program

Bruce Christian -
Arcade, a brand that champions the belief the outdoors should be accessible to all, is taking a different approach to Memorial Day with a give-back...
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Brand Watch

KÜHL Opens Store in Jackson Hole

Bruce Christian -
KÜHL, a premium independent outdoor brand, opened  its first retail store in Jackson Hole, Wyo., over the weekend. It is located at 12 Center...
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Brand Watch

Kodiak Takes Brand Beyond Breakfast.

Bruce Christian -
Kodiak introduces today its Keep It Wild collection, created in partnership with illustrator, Rachel Jung, to benefit The Vital Ground Foundation, a land trust...
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