Arcade Memorial Day Give-back to Benefit Military to Mountains Program

Arcade, a brand that champions the belief the outdoors should be accessible to all, is taking a different approach to Memorial Day with a give-back program to benefit the High Fives Foundation’s Military to the Mountains Program.

Military to the Mountains introduces veterans and first responders to the healing effects of skiing and snowboarding with the goal of offering an opportunity to tap back into their physicality by pushing through mental and physical barriers.

Experiencing the mountains for the first time post-injury redefines their limits and ignites a new passion to take ridge lines they no longer thought were possible.

“It’s part of our DNA at Arcade to rethink our impact during holiday sales and instead of a traditional discounting, creating opportunities to support amazing initiatives like High Fives Foundation’s Military to the Mountains program, which makes a genuine impact in people’s lives,” said Kevin Walker, Arcade’s Director of Marketing.

From Saturday to Monday, Arcade will donate $5 from every belt sold at to Military to the Mountains.

Since 2015, 165 veterans have been supported through the Military to the Mountains program. Each year, 22 veterans and first responders are selected from the partnership between the Adaptive Training Foundation in Dallas and Reno, Nev. They are provided the opportunity to train for nine weeks, preparing for one week of skiing and snowboarding at Palisades Tahoe.

The High Fives Foundation is a Tahoe-based nonprofit on a mission to help people with life-altering injuries get back to snowboarding, skiing, surfing, mountain biking and beyond. Along with specialized grants, programs, and the cutting-edge CR Johnson Healing Center, the foundation designs education around preventing life-changing injuries, and provides resources and hope if they happen.

Formed as a way to “pay it forward” by the founder, Roy Tuscany, after his own recovery from a spinal cord injury, High Fives has helped nearly 500 athletes and veterans across North America since its inception in 2009.

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