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Brand Watch

MAS Holdings Invests in HeiQ AeoniQ

Bruce Christian -
HeiQ from Switzerland, a leader in materials innovation, and MAS Holdings, a global apparel and textile manufacturing and tech conglomerate headquartered in Sri Lanka,...
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Brand Watch

KOROYD-equipped Helmets Debut with Racing Teams

Bruce Christian -
KOROYD, a leader in advanced impact protection technology, launches two helmet models in partnership with French cycling brand, Ekoï, that are being showcased by...
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Brand Watch

USWE Sports Opens First US Concept Store

Bruce Christian -
Sweden-based hydration pack and apparel innovator USWE Sports is opening its first U.S. retail concept storefront in Bend, Oregon. USWE acquired powersports packing systems company...
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Brand Watch

DrySee Launches Waterproof Bandage with Wetness Indicator

Bruce Christian -
DrySee, a medical technology company dedicated to improving wound care, introduces its patented waterproof bandage with liquid intrusion alert. The average bandage provides some protection,...
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Brand Watch

Kahtoola Names Director of Marketing, Brand Development

Bruce Christian -
Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, announce Jimmy Hopper as Director of Marketing, Brand Development and Communications. With more than two decades...
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Brand Watch

Sustainability, Inclusivity Drive OR’s 2024 Spring Apparel, Gear

Bruce Christian -
Outdoor Research (OR), the Seattle-based manufacturer of outdoor apparel and gear, unveiled its Spring 2024 collection, showcasing a line created with sustainability, technology and...
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Brand Watch

Solo Stove, Public Lands Create In-store Customer Experience

Bruce Christian -
Solo Stove, a home and outdoor lifestyle brand within the Solo Brands portfolio, announced a permanent in-store experience at the Public Lands store in...
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Brand Watch

Coats Launches Footwear Division

Bruce Christian -
Coats Group Plc, an industrial thread manufacturer, has created a footwear division following its acquisition of Texon and Rhenoflex in 2022. After a period...
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Brand Watch

Astral’s 14th Limited Edition PFD Inspired by Pro Kayaker

Bruce Christian -
Astral introduced a limited edition GreenJacket Rescue PFD in collaboration with athlete and Astral Archetype Nouria Newman. Dubbed the ‘Wild Things’ GreenJacket LE, the design...
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Awards

Five Sweet Protection Bike Helmets Among Safest In Virginia Tech Ratings

Bruce Christian -
Sweet Protection, a leader in high-performance helmets, goggles and technical clothing, announced that five of its bike helmet models have been named among the...
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