Sweden-based hydration pack and apparel innovator USWE Sports is opening its first U.S. retail concept storefront in Bend, Oregon. USWE acquired powersports packing systems company Giant Loop last year, and the company’s warehouse now serves as the U.S. base of operations for both brands.
To celebrate the opening of the USWE Sports Giant Loop Adventure Shop, the brands will have an open house from 3 to 9 p.m., Wednesday, at the headquarters, 63025 OB Riley Road, Suite 6 in Bend.
In addition to showcasing USWE Sports apparel and packs and the Giant Loop adventure motorcycle and overland packing systems all in one place for the first time, the Adventure Shop will offer giveaways, prizes, special pricing and complimentary beverages and snacks.
Giveaways include a free USWE hat and a free limited edition USWE/Giant Loop moto jersey for the first customers in the Adventure Shop (while supplies last, limited to stock on hand).
Customers can try on and purchase USWE Sports hydration packs and backpacks, as well as USWE’s performance clothing for motorcycling, mountain biking and running. Motorcyclists are invited to ride to the Adventure Shop for help test fitting Giant Loop’s expedition-ready packing systems.
“Bend is the ideal location for our USA base of operations,” said Jacob Westerberg, USWE Sports CEO. “The outdoor lifestyle aligns perfectly with both brands’ primary target markets: bicycling, trail running, skiing and motorcycling. We look forward to becoming an integral part of the local community of outdoor enthusiasts, while introducing them to our standard-setting, innovative product designs.”
For more, visit www.giantloopmoto.com and www.uswe.com.
