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Brand Watch

Polartec Introduces Fabrics Made with Biolon

Polartec, a Milliken & Company brand and creator of sustainable textile solutions, has upgraded its legacy product platforms using the trademarked Biolon, a plant-based...

Baffin Extends TITAN Boot Sizing

Canadian footwear brand Baffin announced a size extension of its TITAN boot to offer a more inclusive size range. The extension adds two sizes,...

Nikwax Launches High-powered Wash for Activewear

Nikwax, an international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has developed a high-powered deodorizing cleaner designed to eliminate...

Rab Unveils Vapour-Rise for Fast-paced Mountain Activities

British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has unveiled its updated Vapour-Rise collection for mountain activities. Rooted in Rab Carrington’s concept, a...

Celebrating 30 Years, Mountain Hardwear Refreshes Brand

After three decades in business and in the mountains, Mountain Hardwear, a provider of performance equipment and apparel for climbers, mountaineers and outdoor athletes,...

Hyosung Elevates Innovation in Bespoke Sustainable Textile Solutions

Furthering its commitment to innovation and providing sustainable solutions for diverse needs across the value chain, Hyosung will introduce a unique offering of certified...

Outdoor Prolink Celebrates 20th Anniversary with Brand Refresh

Coinciding with the 20-year anniversary of Outdoor Prolink a business venture dedicated to the hunting, fishing and off-roading markets has been launched: Pursuit Prolink. This...

Nocs Provisions Releases Vibrant Green Jay Collection

Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, launched the Green Jay Collection, which includes the brand's Standard Issue 8x25 Waterproof binocular and...

Toadfish Selects Obviouslee as PR, Community Marketing Agency of Record

Obviouslee, a full-service marketing and creative agency based in Charleston, S.C., will partner with Toadfish as its media relations and community marketing agency of...

MiiR Announces Re:Claimed Product Takeback Program

MiiR,a premium lifestyle brand and maker of design-forward and generosity-driven reusable drinkware, has launched a product takeback program – Re:Claimed Takeback. Designed to encourage responsible...
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