Boardworks Surf will be taking over all Canadian distribution effective immediately. Previously, Boardworks had a distributor agreement with Boardworks Surf Canada, a partnership that has been in place for three years.
With the new structure, all customer service, AR, marketing and planning will be handled out of Boardworks’ home office in Carlsbad, Calif. Boardworks will maintain a Canadian warehouse to ensure quick delivery on key products and will ship additional inventory from California.
“Boardworks Surf Canada has done an amazing job servicing and introducing SUP to the Canadian market. They have played a huge part in getting Canadians hooked on SUP. The sport is evolving quickly in Canada and increased participation has resulted in more retailers, more events, and more brands.” says Boardworks’ National Sales Manger Ryan Guay. ”The paddling season is short in Canada. In order to continue the growth and stay competitively priced, we need to have a direct link to the retailers in Canada, we need to listen to their demands, create proper marketing assets, and deliver on time.”
Boardworks will retain some of the existing Canadian sales reps, athletes and ambassadors including John Kuyper, Norm Hann and others. The company said it will be contacting all existing retailers within the next week. Questions can be directed to John Kuyper at john@jlkc.ca, 647-281-5719.
