Measured by the number of shoppers, Amazon Fashion is the most-shopped apparel retailer in the U.S., up from second place in 2018 and moving ahead of Wal-Mart for the first time, according to a study from Coresight Research.
Not surprisingly, Walmart is now the top retailer that Amazon Fashion shoppers have switched some or all of their apparel spending from, followed closely by Target.
Amazon’s private-label collections as a group comprise the fourth-most-bought clothing or footwear “brand” on Amazon and one in six Amazon apparel shoppers surveyed said that they have bought Amazon private-label apparel in the past 12 months.
