Jackson Kayak and Werner Paddles announced a merger that they claim is built upon shared values and a commitment to excellence. Moving forward, Jackson Kayak will serve as the parent company of both brands.
“We have a strong team, a very large facility, and our location is ideal for growth,” said Peter Hausin, the CEO of Jackson Kayak. “We knew that we would be stronger if we were a larger company, so we are thrilled to now be joining forces with Werner, one of the premier brands in paddlesports.”
A meeting between Bruce Furrer, Werner Paddles’ owner, and Tony Lunt, the co-founder and majority owner of Jackson Kayak, solidified the alignment of business values and reinforced the shared dedication to paddling, employee and community support and delivering quality products.
“After meeting with Tony, I quickly learned of his long-term involvement in paddlesports, his belief in supporting employees, and his commitment to producing the highest quality products,” said Furrer. “I’m comfortable Werner Paddles is in good hands.”
Both companies’ sales and marketing teams will continue to operate independently of one another, remaining committed to delivering high-quality services to customers. Paddle production will transition to the Jackson location in Sparta, Tennessee.
The alliance represents a powerful collaboration that leverages shared values, manufacturing expertise and commitment to delivering exceptional paddlesports products. Together, they are stronger, more resilient and better positioned to serve their community and achieve continued success.
