Zeal Optics, in partnership with Weston, Smartwool, Pret, and MountainFLOW Eco-Wax, have joined forces with Tlingit artist Crystal Worl of Trickster Company to form the Haa Aani Alliance and launch a collection of goggles, skis, snowboards, socks and accessories featuring Worl’s artwork, with proceeds benefiting three non-profit organizations: Yukon Salmon, Wild Salmon Center and the North Atlantic Salmon Fund. Zeal will donate $5 from every pair of Haa Ani goggles sold.
The central aim of this project is to protect the uninterrupted flow of rivers and vital salmon spawning grounds that are essential for the preservation of human communities and the ecosystem, in alignment with the principles of Haa Aani and the Salmon Way of Life, Xáat Kusteeyí.
For the Tlingit of Southeast Alaska, culture revolves around the land and its resources. The Tlingit believe that when they take care of the land and its inhabitants, the land, in turn, takes care of them.
The Tlingit phrase “Haa Aaní” often summarizes this concept, which means “Our Land.” Animals are viewed as members of the same social universe as those beside them. Art, dance, stories, and crests reflect these relationships with nature. Xáat Kusteeyí, as an extension of Haa Aaní, focuses on utilizing salmon respectfully and sustainably. By protecting the salmon and its habitat, the salmon provide people with sustenance in return.
The Haa Aani Collection designs are available for Zeal’s Cloudfall and Lookout goggles. Visit zealoptics.com/haa-aani for more information.
