Yonder, an outdoor recreation mobile app and adventure guide, unveiled its new ‘Powered By Yonder’ partner integration platform at Outdoor Retailer Summer Market 2015. The new web offering gives the outdoor and adventure-travel industries custom tools to reach Yonder’s community of more than 360,000 explorers and 26,000 user-enriched outdoor destinations.
Fueled by its adventure-focused mobile community, the ‘Powered By Yonder’ platform includes widgets to drive third-party engagement. With these powerful web tools, geo-located and activity tagged multimedia can be delivered directly to partner web destinations via easy to customize web widgets. Additionally, partners can use destination and experience-specific functions to promote their events, campaigns and retail locations. The ‘Powered by Yonder’ platform has already delivered unique interactive experiences for The North Face, Ibex, Osprey Backpacks, the United States Forest Service, and other, says the company. “In fact, collaborations with Yonder typically yield ten times the engagement rate of similar social content promotions,”says the company.
“Yonder is quickly becoming the social infrastructure that powers outdoor recreation conversation and interactive digital experiences across our industry,” said David Tyler, CEO for Yonder. “We want to help people get outside and share their love for the outdoors, so we’re thrilled to unveil these new offerings to the Outdoor Retailer community.”
OR attendees can also download Yonder’s updated iPhone app and new Google Android release for free here. With these expanded mobile features, users can connect with the world’s largest online community of outdoor enthusiasts and enjoy the ability to:
- Share and discover outdoor experiences
- Inspire like-minded adventure seekers
- Search activities and find new areas to explore
- Plan trips and build travel bucket-lists
- Reference recommendations, helpful tips and driving directions
- View trending places and photo galleries
The updated iPhone app also has a new ‘destinations’ feed, which shows inspiring places to explore close to home or miles away, along with fresh filters, search capabilities and galleries of adventures.
