Turtle Fur, headquartered in Morrisville, Vt., announced that Seattle and Minneapolis-based investment firm Camano Capital has become the company’s majority shareholder. Turtle Fur is a manufacturer and distributor of comfort-focused headwear and accessories in the outdoor, snow sports and lifestyle markets.
In conjunction with the transaction, Turtle Fur has become a benefit corporation and has applied to become a B Corp. These steps recognize and support Turtle Fur’s goals of transforming itself into a brand focused on operating its business sustainably, giving back to those in need and making the outdoors inclusive to all. Combining these tenets with the oversight and guidance that comes with achieving B Corp status will provide a positive framework for Turtle Fur’s future.
Richard Sontag, Turtle Fur’s CEO, retains an ownership position and continues managing the business.
“I am thrilled to be partnering with the Camano team. Their energy, enthusiasm, and resources will help unlock the brand’s tremendous growth potential. But equally as important, they will be good stewards of the brand and care for my Turtle Fur family,” Sontag said.
Founded in 1982, Turtle Fur’s mission is to inspire an outdoor lifestyle by promoting socially and environmentally conscious living and creating comfortable products for every adventure.
Camano founder Tom Newell (pictured) said, “We feel very fortunate to partner with Richard and his team to grow Turtle Fur to the next level. Turtle Fur is a unique brand – it has integrity, brand name recognition, a loyal following, and has achieved tremendous success while focusing on a narrow segment of the outdoor industry. We are excited to have the opportunity to work with Turtle Fur to help them reach their untapped potential.”
For more information, visit www.turtlefur.com and follow on social media @turtlefur.
