Isbjörn of Sweden Upgrades Sun Range for Spring/Summer 2023

Kidswear brand Isbjörn of Sweden is adding Ocean Waste ECONYL regenerated nylon to its Sun collection for Spring/Summer 2023.

ECONYL transforms nylon waste from the ocean into regenerated nylon with the same durability as new nylon. ECONYL can be recycled, recreated and remolded many times, and this means new products like Isbjörn’s non-chemical sun products can be created without having to use new resources.

bluesign system partner Isbjörn outlined its sustainability pledge, including reducing emissions by at least 50 percent by 2033, being Net Zero by 2045 and becoming a fully circular brand. Adding ECONYL regenerated nylon to its sun wear collection is an important step on Isbjörn’s sustainability journey.

As well as upgrading the material, Isbjörn has redesigned its SPF50+ sun products, which protect young children from harmful UV rays, to include a contrasting ocean graphic on its Dolphin Sun Jumpsuit and Sealion Sun Sweater. The drawing is a playful celebration of the world’s oceans, and a reminder of how important sustainability work is for the welfare of the oceans and the entire planet. Fresh new colors include mint, Navy and bubblegum. The ocean design will be incorporated into Isbjörn’s Tencel Tee collection.

Selma Jakobsson, production and sustainability manager at Isbjörn explained, “We wanted to create a high quality and playful swimwear collection that protects both the oceans and the children wearing it. To make our vision of a striking ocean print with an important message come to life, we collaborated with the talented artist Marie Chanteur. Our ECONYL sun collection is an important step towards our goal of phasing out virgin microplastics by 2026. Some conventional swimwear can release microplastics, but our collection is resistant to pilling and made from recycled fishnets, ensuring that no new microplastics are released into the sea. We’re protecting our children from the sun’s harmful rays as well as cleaning up the ocean from plastic waste.”

The design and construction of Isbjörn’s sun range ensures garments are twice as resistant to chlorine, suntan cream and oil compared to other fabrics. All products are tested and certified to guarantee a sun protection factor of more than 50.

Isbjörn’s SS23 Sun collection comprises: Dolphin Sun Jumpsuit; Sealion Sun Sweater; Walrus Sun Leggings; Otter Sun Hat and Whale Sun Cap.