The North Face announced the launch of VIPeak, a new customer rewards loyalty program based on the TIBCO Loyalty Lab Reward platform. The program gives The North Face the ability to build a 360 degree view of its customers, while strengthening customer and brand engagement and increasing purchasing behavior via The North Face Web site, says the company.
VIPeak is described as an exclusive membership program designed for loyal members to earn redeemable “PeakPoints” for every dollar spent and for participating in local activities such as the San Francisco Endurance Challenge, or on social media channels such as Facebook. Every year in February, qualifying members (those with 10,000+ PeakPoints) can choose from an array of experiential rewards in The North Face VIPeak Rewards Catalog. PeakPoints can be redeemed for VIP adventures around the globe, future event entries or cash back credit at The North Face.
The VIPeak program leverages the entire suite of TIBCO Loyalty Lab products and services. TIBCO’s Loyalty Lab Professional Services Group conducted customer research and assisted in strategizing for the unique loyalty program. The North Face then selected TIBCO’s integrated SaaS platform, Loyalty Lab Reward, which is designed to improve the customer experience and build a deeper, more meaningful relationship with fans of the brand.
“We pride ourselves in delivering programs that are convenient, valuable and can provide exclusive offers to our clients and their customers,” said Matt Elders, vice president, TIBCO Loyalty Lab. “We worked closely with The North Face to ensure VIPeak is not only a program that drives sales but also a program designed to encourage engagement with the brand outside of the shopping experience. Now North Face customers can be rewarded for getting the gear they need and getting outdoors to use it!”