Smartwool announced its new European sales agency, Elements, based in The Benelux Union. The partnership is effective immediately.
The new agency will help establish the brand’s positioning within the Benelux outdoor industry, while also helping the brand build a community of engaged consumers.
“There is so much similarity between the core values of Smartwool and Elements. Love for the outdoors, seeking the highest sustainable standard and building inspiring partnerships,” said Dominic Declerq, co-owner of Elements. “Smartwool fits perfectly in our portfolio of premium brands. We are thrilled to start partnering with this inspirational brand.”