Since its inception in 1968, outdoor lifestyle apparel brand Royal Robbins has committed to honoring and protecting the environment. As a leader in eco-conscious outdoor apparel, Royal Robbins announces lower-impact practices for Spring 2023 that support the brand’s overall climate goals for 2025.
With material production making up the largest portion of a product’s environmental footprint, Royal Robbins has selected lower-impact fibers to help reduce waste, chemical use, water use and greenhouse gas emissions.
Among the commitments are:
- Sixty-two percent of the garments in the Royal Robbins Spring 2023 collection are made with materials that contain 50 percent or more lower-impact fibers, including preferred cotton, recycled polyester, certified forest materials, hemp and preferred wool.
- Royal Robbins has reduced the carbon footprint of its best-selling men’s shirt series by switching to carbon-zero TENCEL Modal fibers, which are certified as CarbonNeutral products by Natural Capital Partners.
- Royal Robbins has expanded its use of natural and recycled materials with 80 percent of poly-based garments made from recycled polyester.
- Similarly, 88 percent of cotton-based styles for Spring 2023 are made with preferred cotton, which is grown in partner programs with farmers to help reduce environmental impact through improved water, land and chemical management practices.
- For Spring 2023, Royal Robbins is introducing unbleached and undyed fabrics, which is used in the Vacationer hemp knit blend. This style uses up to 80 percent fewer kilowatt-hours (kWh) energy, 80 percent fewer liters of water and 75 percent fewer chemicals than a traditional piece dyeing process.
- Many Royal Robbins trims (locker loop, zipper pull, cord locker loop, and woven labels) are made from recycled polyester, which has lowered the brand’s use of energy and fossil fuels.
All these initiatives support Royal Robbins 2025 climate goals. By 2025, the company has set a target of a 40-percent reduction in its emissions in the company’s owned and operated locations. Royal Robbins also has a target of a 50-percent reduction in emissions per product produced by 2025.
Aligning with its climate goals, Royal Robbins aims to use more eco-conscious and sustainable fibers, with targets that include:
- 80 percent recycled or bio-based polyester by 2025
- 100 percent preferred cotton by 2025
- 100 percent FSC or PEFC-certified man-made cellulosic by 2023
- 50 percent certified, traceable wool by 2025
To learn more about Royal Robbins sustainability initiatives, visit its website at https://www.royalrobbins.com/us/en-us/explore/sustainability
Royal Robbins new Spring 2023 Collection will be available beginning March 1, at specialty retailers, online at royalrobbins.com, and at Royal Robbins retail store locations in Berkeley and Modesto, Calif; Denver and Seattle.
