Merrell announced a partnership with Jenny Bruso & Unlikely Hikers for the launch of their new hiking boot collaboration. Seeking to have more diversity represented in the outdoors, Bruso set out to build a community of hikers and adventurers of all shapes, sizes, genders and abilities.
Today, Unlikely Hikers serves as a unifying source of inspiration and representation for people of all hikes of life.
“At Merrell, we believe in the simple power of getting outside and that the outdoors is for everyone,” said Erika Derylo, Merrell Performance Marketing Manager, explaining the motivation behind the collaboration.
The likely choice for Unlikely Hikers, the Zion Mid Waterproof x Unlikely Hikers wears like a sneaker, functions like a hiker, and is fit for all shapes and sizes. Designed in an eye-catching ungendered colorway and available in wide widths and hard-to-find sizes.
“Whether you’re climbing mountains or exploring your neighborhood, your adventure is valid,” said Bruso. “The new Unlikely Hikers shoe, in collaboration with Merrell, blends all the function of a traditional hiking boot with the unique style so often missing because fitting in isn’t the point. The outdoors welcomes all of us as we are. I created the hashtag #mybodytookmehere to honor this and shed light on the unrepresented diversity of bodies in the most diverse space there is, nature.”