JAM Collective – a boutique agency specializing in public relations, social media, communications and strategic partnerships – welcomed Craft Sportswear as its newest partner.
Craft Sportswear is a Swedish brand known for its commitment to innovation and excellence. It offers a range of sportswear and footwear designed to enhance athletic performance, with a specialty in endurance sports. With a legacy spanning over four decades, Craft continues to combine functionality, comfort and style, catering to athletes and sports enthusiasts at all levels.
Through this partnership, JAM will spearhead Craft’s public relations and affiliate marketing efforts in a bid to strengthen the brand’s presence and its reach in North America.
“We couldn’t be more thrilled to partner with the team at Craft and to work with them to amplify the brand’s voice here in the U.S.,” said Julie Atherton, the founder and CEO of JAM Collective. “Craft is a brand that is rooted in their passion for sports and in their commitment to innovation, design and performance and since 1973. They have developed high-quality performance sportswear leveraging their genuine heritage in the Swedish elements.”
“We’re excited to partner with the team at JAM Collective,” said Craft Sportswear North America CEO, Jake Rawson. “Their strategic approach to public relations and deep understanding of our audience will enhance Craft’s brand visibility and engagement among athletes and sports enthusiasts. This collaboration will help us share our story in new and dynamic ways, emphasize our commitment to quality and innovation, and extend our reach within the performance and endurance sports community. JAM Collective’s passion and expertise align perfectly with our vision, and we’re eager to achieve outstanding success together in the North American market.”
Craft Sportswear joins the family of JAM Collective brands, which includes nationally and internationally recognized clients such as Arc’teryx, LifeStraw, OtterBox, Snow Peak, Vasque Footwear, and Opinel.
