REI Co-op – as part of its continued commitment to Opt Outside – announced that it is leading a Strava ‘Steps’ challenge, dedicated to inspiring people to move outside by logging at least 15,000 active steps between July 31 and August 14.
To track their efforts, new and existing Strava users can freely sign up to join the challenge, track healthy habits, share efforts with their community and earn a Strava challenge completion badge.
“Although many people would like to get out more, it can be challenging juggling work, traffic, childcare and other daily responsibilities,” said REI marketing divisional VP, Paolo Mottola. “One of the best ways to change a habit is to start with small steps and set new goals. This step challenge is meant to track steps that go beyond the average daily movement through a fun and easy tool to help people shift their habits by encouraging them to get out of the chair and intentionally Opt Outside.”
The CDC recommends individuals strive for at least 10,000 steps per day to maximize health benefits. However, the Mayo Clinic claims that the average American walks just 3,000-4,000 steps per day.
REI and Strava have previously collaborated on fitness challenges. The most recent was earlier this year to launch an ‘Active Days’ challenge, which inspired over 120,000 REI members and customers to complete 20 minutes of activity for seven days, over two weeks, through activities such as walking, running, fitness or cycling.