Outdoor Industry Association (OIA) and Outdoor Retailer announced that they will again host the Made In America Product Showcase at Summer Market and have added enhanced opportunities for brands presented through Outdoor Retailer’s participation in the Department of Commerce’s International Buyer program.
The U.S. Commercial Service (USCS) of the Department of Commerce, the official trade promotion agency of the federal government, is supporting the Outdoor Retailer Summer Market for the second year through a program that brings foreign delegations to the show and supports matchmaking on the show floor. USCS trade specialists have facilitated hundreds of introductions and provide Outdoor Retailer Summer Market exhibitors with a ready-made mechanism for developing and following up on foreign sales prospects, and support for brands looking to expand internationally, says the show organizers.
Exhibitors at Summer Market will have the opportunity to participate in three new, free programs presented through the International Buyer Program.
Export Interest Directory – The Export Interest Directory is a directory listing of Outdoor Retailer Exhibitors who are manufacturing 51% U.S. content in the USA and interested in attracting the attention of the International market. Click here to be listed for FREE in the EID. Deadline to be included in June 29, 2016.
Business Matchmaking –Connect with international buyers before, during, and after the show with our exclusive business-to-business matchmaking program. Click to register.
Showtime Program –Exhibitors who register for the Showtime program will have the opportunity to meet with global U.S. Embassy and Consulate Industry Specialists to receive country-specific information on markets of interest. Click to register.
In recognition of the growing interest in U.S. manufacturing, the Made in America product showcase was launched in August 2014 to share the story of companies sourcing in the United States. The program goal is to raise the profile of domestic manufacturing at Outdoor Retailer, and to educate exhibitors, retailers, and media about American manufacturing. The Made In America Product Showcase will feature products from brands that manufacture in the United States and will be prominently displayed at the East Entrance of the convention center throughout Summer Market the week of August 2-6, 2016, in Salt Lake City.
Additional program benefits of include:
- Product placement in the Made in America Showcase, located at the top of the East Entrance ramp.
- Placement for 1-2 products with product labeling including company contact and sourcing locations.
- Signage with logos adjacent to the showcase.
- Recognition at your booth of your participation in the showcase.
- Placement in a Made in America printed piece.
- Included in Made in America ad in the Exhibitor Interest Directory
- Brand recognition through OIA social media posts, dedicated OIA webpage, individual highlighted stories, and earned media pieces before, during and after Outdoor Retailer.
- Invitation to join the International Buyer Program Happy hour
The applications for product submissions are now open, exhibiting brands can apply here. Finished products will be selected on a first-come, first-served basis. The deadline for applications is Friday, July 1, 2016 to be included in the showcase collateral.
“The showcase highlights brands who are working to manufacturer their products in the U.S. The OIA and Outdoor Retailer Made In America Product Showcase provides outdoor companies an opportunity to highlight the investments they have made in American manufacturing and commitment to growing American jobs and the economy,” said Alex Boian, Senior Director of Government Affairs for OIA. “The showcase, along with our Made in America Working Group exemplify that being ‘Made in the U.S.A.’ is an important aspect of the outdoor industry.”
“Our partnership with the U.S. Commercial Service (USCS) of the Department of Commerce’s International Buy Program is providing us the opportunity to extend additional value added services to Outdoor Retailer brands, and specifically those participating in the Made In America Showcase,” said Krista Dill, National Sales Director. “The exposure to international buyers eager to find products manufactured in the United States, and access to experts available to provide guidance in navigating the exports requirements is invaluable, and through this program, we are to offer both at no cost.”