Mystery Ranch, has launched a comprehensive microsite, Architecture of a MYSTERY RANCH Pack, designed to help consumers and retailers better understand all aspects of their packs. Coverage of the site includes Load Carriage, fit, pack access and the top-shelf materials that go into the development and construction of premium technical packs.
According to Mystery Ranch, the site is helpful to outdoor retailers and anyone who wants or needs to carry heavy loads – ranging from backpackers to backcountry elk hunters, wildland firefighters to special-ops servicemen patrolling hostile terrain. The videos, photography, detailed illustrations, and easy-to-grasp language of the site facilitate the viewer’s understanding of the fundamental design ingenuity and load-bearing solutions that differentiate Mystery Ranch backpacks from the others in the market, says the company.
“Over my four decades of designing and building backpacks, I have seen trends come and go, but there’s one thing that has remained a constant: backpackers won’t and don’t want to continuously adjust the fit of their pack,” said Mystery Ranch founder and lead designer Dana Gleason. “They want to be able to pull their pack on, have it fit, be comfortable and go.”
Dana goes on to explain Mystery Ranch’s patented Load Carriage system and approach for pack fitting. “Our packs have evolved to be very simple to use, but that there is a huge amount of thought, engineering, and testing that has gone on behind the scenes and that’s what we address with this new micro-site.
“It’s extremely easy to get an absolute perfect fit with one initial fitting,” reiterates Gleason. “Backpacking and mission-based jobs which require a pack, don’t have to be uncomfortable.”
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