Lewis N. Clark will roll out a new logo, website and packaging this month inspired by its focus on providing gear for travel and the outdoors.
The goal is to “better capture the brand’s spirit, and to connect emotionally with our consumers,” said Jen Panattoni, Director of Business Development. “We want to inspire travelers to find adventure in their travel experiences, whether that is at the top of a mountain or on a business trip.”
The new logo represents a “window to the world,” and references that unique moment in everyone’s journeys when they truly take in their surroundings and create a “snapshot” of their adventures in their memories for the years to come. In addition, the new packaging uses lifestyle imagery and allows customers to easily see the product on the shelf.
“The packaging utilizes more design elements which adds visual interest and gives our brand a fresh and modern look,” said Panattoni.
Lewis N. Clark operates under LCI Brands, formerly known as L.C. Industries Inc., headquartered outside Chicago.
