Children’s outdoor clothing company Isbjörn of Sweden has signed an agreement with the live platform Streamify to develop a pilot for live video shopping in Europe.
Already popular in Asia, the Chinese trend is growing in Europe and “Swedish retail has started to get the hang of it,” said Streamify CEO Johan Klitkou. Live video shopping broke through in China at the beginning of COVID-19 and today generates around $200 billion a year, equivalent to 15-20 percent of China’s e-commerce.
“This is a natural step for us as our e-commerce is a vital channel for Isbjörn and we want to be at the forefront of the latest retail possibilities. Our customers are environmentally conscious parents who want sustainable and purposeful clothes.” Said Isbjörn of Sweden’s founder and CEO Maria Frykman.
Isbjörn’s collaboration with Streamify means, in addition to the use of the platform itself, the company is finding creative new ways of reaching its target consumers.
“We want to present the clothes in their natural environment outdoors and being worn by active kids who love different outdoor activities, which gives a completely different dimension to being inspired and understanding the function of our garments. We believe that live video shopping will create greater engagement with our end consumer,” Frykman.said.
The market potential for live video trading is huge. There are few players in the market and the existing players do not have time to meet all the demands from the trading industry.