Inside Outdoor Winter 2019

The digital issue of Inside Outdoor Winter 19 is now available for online viewing and download…


IO Winter 2019 Reports:

(20) Trash to Treasure – By Gerald Baldino
Tepui’s UpCycle program repurposes used materials — and it goes down in an American facility

(22) Snowskates Start-up Slides into Market – By Gerald Baldino

(24) Feeling the Influence – By Gerald Baldino
Influencer marketing sees massive growth but not without its challenges

(28) It’s Okay to Change – By Ritchie Sayner
Start the New Year off right with in-store introspection

(32) Kathmandu Comes to America
Major Australasia player comes to North America

(36) Personal Touch – By Gerald Baldino
Turtle Fur is using Pearl’s customer data platform to build stronger relationships with consumers

(42) Pipeline for Production – By Gerald Baldino
Utah State is prepping the next generation of outdoor leaders

(46) Get to Workwear – By Martin Vilaboy
Workwear styles and influence play to prevalent trends in outdoor

(50) Winter 2019/20 Product Market Showcase

IO Regulars:

(6) Editor’s Letter

(8) Data Points

(12) Rep News & Notes

(48) CORDURA Curated

(66) Ad index

VIEW PREVIOUS ISSUE: Inside Outdoor Fall 2018

About Inside Outdoor Magazine:

We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.

Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.

Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.