Winter 2019 - Inside Outdoor Magazine

Inside Outdoor | WINTER 2019 R E P N E W S & N O T E S R E P N E W S & N O T E S CRKT has partnered with The Evans Group for sales representa- tion across the U.S. and Eastern Canada. The Evans Group will re- port directly to CRKT vice president of sales Matt McCormick. The effort will be led by president Mike Evans, senior vice president Wade Lynton and vice president of sales and mar- keting Tim Slagle. “We’re excited and proud to represent the CRKT brand across North America,” Evans stated. “The brand’s standing as a top innovator, along with its work with such a di- verse group of extraordinary design- ers, gives us an incredible platform to operate from, and we look forward to a successful partnership for years to come.” NEMO Equipment has hired Tom Ceulemans as its European sales manager. Ceulemans, who has been representing NEMO during the last four years through Zopfi BV in Bel- gium, the Netherlands, and Germany, will be based in Belgium. This is the first international hire for NEMO. Ceulemans will develop and implement a European sales strat- egy that supports NEMO’s growth objectives. He plans to establish a European sales and distribution net- work and build relationships with Eu- ropean distributors, sales agencies and key accounts. He will be looking for a qualified agency or distributor to expand and service the German and U.K. markets. NEMO also has announced the transition of leadership of interna- tional sales from Brent Merriam, chief operating officer, to Mike Welch, vice president of global sales. This transition will happen on February 1. LEM Helmets has added Sam Whitley to its team as national sales manager. Whitley will lead LEM’s re- tail and sales program creation with independent bicycle dealers and spe- cialty shops, support e-commerce and digital marketing and oversee sales rep management. During the last 10 years, Whitley has held numerous positions throughout the bike industry. LEM officially launched its design- forward bike helmet collection globally this past summer. The flagship family of products includes seven distinct helmets and 50 colorways in the road, mountain bike, commuter and kids categories. HEADSPIN is seeking new part- nerships with sales representatives for its performance lighting system — a rugged, rechargeable and mount- able 400-lumen cube-shape light source. “As we introduce our premium lighting system to the market, we are looking to partner with top-tier sales representatives who are eager to add a dynamic, young brand that is rede- fining the consumer lighting market,” said Derek Smith, co-founder and chief innovation officer of HEADSPIN. The ideal sales rep should have deep connections in several special- ized outdoor retail channels, said the company. Orange Mud Expands Global Distribution with Endurance Touch Orange Mud has expanded its international distribution strategy by forming an arrangement with Endur- ance Touch in Puerto Rico. Puerto Rico marks Orange Mud’s 20th in- ternational distribution arrangement. The announcement coincides with Orange Mud’s 7th anniversary of being in business. “International growth has been very exciting here at Orange Mud,” said Orange Mud’s Josh Sprague. “Over the past two years international growth has grown more than 40-times with a variety of factors at play from increased manufacturing throughput, amazing new distributors like Endur- ance Touch, and probably just more time on the market.” Vibram Names U.S. Distributor for Furoshiki Product Vibram has named Burten Distri- bution as the exclusive distributor for its Furoshiki line of footwear in the U.S. Vibram Furoshiki, the “Wrap- ping Sole,” features an easy-on, multi-use, adjustable fit, packable and minimalist design. It offers a flexible fabric wrap-around design for a comfortable fit, with a lightly cushioned foot-bed for support and Vibram outsoles for traction. Inspired by the Japanese art of furoshiki, which involves the wrap- ping of any type of object in a single length of fabric, the Wrapping Sole is based on a Vibram XS City rubber sole, which guarantees durability and grip on urban surfaces. It features an upper made from Sensitive Fabrics by Eurojersey. CRKT Taps Evans Group for N.A. Sales Representation NEMO Names Ceulemans European Sales Manager Whitley Joins LEM Helmets as National Sales Manager HEADSPIN Outdoors Seeks Sales Reps 12