Inside Outdoor Summer 2017

The digital issue of Inside Outdoor Summer 2017 is now available for online viewing and download…



Inside Outdoor Summer 2017

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IO Summer 2017 Reports:

(26) Ride Along – By Martin Vilaboy
From mini-motorhomes to adventure motorcycles, vehicle-based adventuring is giving gas to outdoor participation and product design.

(32) Dyes Trying – By Ernest Shiwanov
Two waterless dyeing technologies are drying up one of the dirtiest elements of performance apparel production.

(40) S/S18 Product Market Showcase – By Martin Vilaboy
The latest fashions to family tents, new boats to belay devices, outdoor buyers can find just about anything among the more than 100 new product introductions.


IO Regulars:

(8) Data Points – Numbers Worth Noting
Running the numbers; AI as CRM; fill on the AT; waste of Wi-Fi; and more

Floorspace
(14) Buddy Systems
Make friends with customers

Gorp
(18) Scratch Resistors
Sunski shows vision

Gorp
(20) Village Voices
Lifestraw’s ‘Follow the Liters’ program

Back Office
(22) Value Add Valuation
Sharing the pie with online retailers

(6) Letter from the Editor

(12) Rep News & Notes

(74) Advertiser Index


VIEW PREVIOUS ISSUE: Inside Outdoor Spring 2017


About Inside Outdoor Magazine:

We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.

Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.

Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations—that we deliver straight to their mailboxes, for free, all year round.


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