LEKI Appoints Gerten Outdoors to Rep Western Great Lakes

LEKI announced the addition of Gerten Outdoors (GO) to its sales team, covering the Western Great Lakes territory. GO will manage sales of LEKI Outdoor trekking poles and camp furniture, as well as their Backcountry and Nordic lines.

GO, including principals Paul Gerten and Charlie Anderson, replaces James Loveridge who previously represented LEKI in the Western Great Lakes. LEKI thanked Loveridge for his impeccable service over the years.

“We are very excited to have Paul and Charlie on board with LEKI, as they represent a deep understanding of our industry and have the experience we were looking for to help grow our business,” said Marty Callahan, Director of Sales and Service for LEKI. “We look forward to a long and mutually beneficial partnership with Gerten Outdoors.”

GO covers the Western Great Lakes including; Minnesota, Wisconsin, Illinois, Iowa, Missouri, the UP of Michigan, Nebraska, North Dakota and South Dakota. They have strong relationships with traditional independent outdoor stores and big box retailers in their territory, and are experts in the outdoor demographics of the Midwest. GO takes pride in representing industry-leading brands like Seal Skinz, innovative brands like Nemo Equipment and socially conscious brands like Sherpa Adventure Gear. For more information, contact Paul Gerten or Charlie Anderson at info@GOrepsMW.com.