Inside Outdoor Summer 2012 Features:
(14) Navigating the Trail Ahead – by Martin Vilaboy
An examination of decades of participation data suggests the outdoor industry no longer can expect to generate growth from the places where it historically had come.
(20) Waffle Stomp – by Ernest Shiwanov
While much of the design attention has turned to minimalism, traditional boot concepts continue to be held up as the performance standard of outdoor footwear. Here we present four marquee brands whose old-school boots still provide beefy lessons in the ways to construct, insulate, waterproof and/or lighten all product categories.
(26) Facebook at Face Value – Martin Vilaboy
Experts and commentators are predicting that Facebook eventually will start charging fees for services and features that so far have been free. If and when that happens, retailers and brand marketers will be forced to take a harder look at the value of their Facebook investments, and the number of “fans” or “Likes” likely won’t provide the return they seek.
Inside Outdoor Magazine Departments:
(8) Numbers Worth Noting
Pay phone; channel surf; TV news; where’s your Wi-Fi; and much more…
(70) Sales Meeting
A winning incentive strategy
(72) Ship in Shape
Cutting concealed transportation expenses
(76) The Green Glossary
Defining the movement
About Inside Outdoor Magazine:
We know outdoor executives have access to plenty of instantaneous information. But one thing decision makers overwhelmingly tell us they can’t get enough of is thoroughly researched and highly scrutinized news and analysis that can be applied directly to improving day-to-day operations.
Having surpassed more than a decade in the industry, Inside Outdoor Magazine’s staff of seasoned outdoor journalists represent years of experience in specialty retail, product manufacturing, business analysis and living the outdoor lifestyle. We believe this mix of backgrounds is a key component to complementing your marketing message with the business modeling, cost-margin analysis, trend forecasting and quantified operational advice that’s already proven to capture loyalty and engage readers, and studies show that reader engagement with media and advertising can drive sales.
Your customers would need to expend significant time and money to amass the information and advice, in addition to, the requisite industry movements, trends and product innovations that we deliver straight to their mailboxes, for free, all year round.