Royal Robbins has accelerated its retail expansion plan and has announced its first retail store in downtown Seattle. The 2,200-square-foot retail store opens Friday and is located at 1601 2nd Ave. It will provide a broader platform for telling the unique story of the iconic heritage brand.
Specializing in outfitting outdoor adventures for more than 50 years, Royal Robbins has been providing versatile, sustainable outdoor apparel for men and women. The Seattle store is designed to provide a curated selection of apparel and accessories for outdoor adventurers. In addition, the store environment will be centered around community – where people can learn about and share information about local adventures.
“Since Royal Robbins himself called on REI as a customer over 50 years ago, the Pacific Northwest has always been a very strong market for us,” said Michael Millenacker, CEO of Royal Robbins. “Our trail-to-table apparel and accessories are the right approach for outfitting the Seattle outdoor lifestyle consumer.”
Royal Robbins customers will be able to order online at royalrobbins.com and pick up their merchandise in the Seattle store. They also will be able to try apparel on in store and have items shipped directly to their home.
The Seattle storefront comes on the heels of the June 2020 opening of Royal Robbins’ first retail location outside of California, on Platte Street in Denver and its first East Coast location on Newbury Street in Boston.
Royal Robbins is taking extra safety precautions on top of its health guidelines already in place at the new store. Extra cleaning measures and 6-foot social distancing will be enforced. In addition, all employees and guests will be required to always wear masks, and store managers will be monitoring customer access and occupancy limits.