Huish Outdoors, a leader in water, technical and recreational outdoor sports industries, announced a partnership with Suunto to distribute the Suunto Outdoor line in Canada, the Caribbean and the United States.
Following the sale of Suunto from Amer Sports to Liesheng on May 6, a decision was made to have a U.S.-based company provide the sales and support to the North American accounts that have been long-time Suunto retailers.
Suunto Outdoors, an industry leader in the design and manufacture of multisport outdoor watches and mechanical instruments, sought a partner that shares that same passion and desire. Huish Outdoors has proven successful with the Suunto Dive products and plans to bring the same level of success to the outdoors market.
“Adding Suunto Outdoors to the family of Huish Outdoors brands is an important step for our company,” said Mike Huish, CEO of Huish Outdoors. “This industry-leading brand rounds out our portfolio and allows us to offer a complete range of product categories and a full spectrum of price points to our retail partners as well as build on our consumer choice strategy.
“Rather than a one-brand approach to buying their gear, today’s consumers demand the best category choice in the retail environment. Pursuing our approach of brand selection at retail has been fundamental to our growth, and we believe this trend will continue well into the future,” he added.
The Huish Outdoors brand portfolio features iconic brands that perform below and above the water, including Atomic Aquatics, BARE, BARE Exowear, Hollis, Oceanic, Stahlsac, Suunto and Zeagle.
For more information on Huish Outdoors, visit www.huishoutdoors.com and for information on Suunto, go to www.suunto.com.
