Legacy outdoor lifestyle brand, L.L.Bean, announced the launch of new loyalty program L.L.Bean Rewards. The program is available to all customers, free to enroll, and allows members and L.L.Bean Mastercard cardmembers to cast votes directing $250,000 in charitable giving.
Starting August 11, customers can enroll in L.L.Bean Rewards and earn points on qualifying purchases that automatically convert to Bean Bucks for future L.L.Bean purchases. Rewards members earn $5 in Bean Bucks for every 150 points (earn 1 point per $1 spent at L.L.Bean); one Outdoor Impact Vote per purchase to be used in charitable giving voting; free shipping on orders over $50; access to special sales; and 10% off L.L.Bean Outdoor Discovery Programs.
Benefits for L.L.Bean® Mastercard cardmembers will also be expanded in conjunction with the new program.
“An exceptional customer experience is foundational to L.L.Bean and we are fortunate to have tremendously loyal customers,” said Nick Wilkoff, Chief Marketing Officer at L.L.Bean. “L.L.Bean Rewards is designed to elevate the customer experience and reward that loyalty by making it easier to earn and enjoy benefits.”
Rewards members and L.L.Bean Mastercard cardmembers will also have the power to direct $250,000 in charitable giving. One L.L.Bean purchase earns one vote. During the voting period, Rewards members and L.L.Bean Mastercard cardmembers can allocate their votes across four participating charitable partners who will receive a share of the $250,000 based on the percentage of votes they receive.
The program launches with four charitable partners: the National Park Foundation, YMCA of the USA, Mental Health America, and the Appalachian Mountain Club. These organizations play an important role in advancing L.L.Bean’s purpose of inspiring and enabling people to experience the restorative power of being outside, while supporting work across conservation, outdoor access, youth engagement, and mental well-being.
“Shared values are inherent to loyalty and, like us, our customers value outdoor spaces and appreciate the essential connection between the outdoors and wellness,” Wilkoff continued. “With this feature, customers are in charge of how we support those values and activate our purpose through charitable giving.”
