FITS officially announced its role as a major sponsor of the 2016 Slumberland American Birkiebeiner for a 5th year in a row. The race series will take place on Thursday, February 18 through Saturday, February 20 in Hayward, Wisc.
The Birkiebeiner is the largest Nordic Ski event in North America, with over 10,500 skiers participating in various races leading up to the main event day. The three-day series culminates with two races, the 51K Skate, and the 55K Classic, which begin in Cable, WI and end in Hayward, WI. The two races will take place on Saturday, February 20 and an awards ceremony will follow, awarding the top male and female finishers.
FITS will also be a presenting sponsor for the “Elite Sprints” event, a single elimination sprinting event that will kick of the Birkie race series at the Birkie Expo in downtown Hayward, WI. FITS will have a tent set up Thursday and Friday at the Birkie Expo, where staff will have FITS socks available for racers, friends and family interested in purchasing product, or learning more about the brand.
“FITS is proud to sponsor such an iconic event for the 5th year in a row,” says Luke Eldridge, National Sales Manager at FITS. “The Birkie is the single most exciting annual event for American Nordic Skiers, and we are excited to ensure the continued success of this race through the help of our sponsorship.”
