Dick’s Launches DSG House Brand

Earlier this week Dick’s Sporting Goods announced the launch of DSG, its newest athletic gear and apparel line that offers athletes an expanded assortment of styles and sizes..

Exclusively sold at Dick’s stores and on dicks.com, DSG is “designed to make sport accessible for every athlete and every family,” said the retail brand.

“We saw an opportunity to better serve more athletes by designing quality products at a value that fits everyone,” said Nina Barjesteh, senior vice president of product development at Dick’s Sporting Goods. “DSG is a brand with a purpose that is born from sport, and has something to offer every athlete, no matter their size, skill, age or budget.”

Key pieces of the apparel line include a variety of leggings, tanks and bras for women, along with performance tees and sweatshirts for men, ranging in price from $15 to $40.

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Along with affordable prices and expanded sizes, for every DSG item purchased, 1 percent of the purchase price will be donated to the DICK’S Sporting Goods Foundation’s Sports Matter program to promote and preserve youth sports.

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