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Newly Released

Powder Monkeys Enter Rack Market

Martin Vilaboy -
Named in honor of the dedicated, slope-loving ski patrollers who hit the mountain at sunrise for snow control, Wasatch Powder Monkeys enters the outdoor...
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Endurance

Amer Sports Names New U.S. Outdoor Brand Manager

Martin Vilaboy -
Amer Sports Winter and Outdoor Americas announced the appointment of Mark McCambridge as its new USA outdoor brand manager. McCambridge is tasked with building...
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Market Research

January Snow Lifts Snow Sport Sales

Martin Vilaboy -
Momentum continued in the snow sports market in January as the snow kept falling in critical regions and skiers and riders headed back to...
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Newly Released

Seirus Names New VP of Sales for Snow Sports Division

Martin Vilaboy -
Seirus Innovation has named sporting goods industry veteran Joe Urzetta as its new vice president of sales for its Snow Sports Division. Urzetta will...
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Events

2XU Announces Three-Year Agreement with Gold Medal Skier Ligety

Martin Vilaboy -
2XU has signed an exclusive compression sponsorship with Olympic Gold Medalist and World Champion Alpine ski racer Ted Ligety. This alliance will run through...
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Wintersports

Crested Butte Resort Formalizes Uphill Access

Martin Vilaboy -
Uphill skiing – climbing uphill on specialized alpine-touring ski gear for both fitness and as a way to hone skills for backcountry skiing –...
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Newly Released

Snow Peak Opens U.S. Store

Martin Vilaboy -
Snow Peak announced the official opening of its first U.S. retail location in downtown Portland, Ore., located in the Pearl District at 410 NW...
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Ingredients

DownTek Adds to Brand Roster

Martin Vilaboy -
Down Decor, creator of DownTek hydrophobic down technology, announced three new key partnerships with Eddie Bauer, GoLite and Kathmandu. The latest additions to DownTek’s...
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Newly Released

Deuter USA and Ortovox Adjust Rep Base

Martin Vilaboy -
Deuter USA and Ortovox announced added responsibilities for Kevin Cox in the South Central and Midwest territories along with new sales reps in the...
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Market Research

Social Connections Drive Snowsports Beginners

Martin Vilaboy -
A recent survey of Active Americans conducted by Leisure Trends Group, found that social motivations are the dominant drivers of first-time participation in snow...
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