Amer Sports Names New U.S. Outdoor Brand Manager

Amer Sports Winter and Outdoor Americas announced the appointment of Mark McCambridge as its new USA outdoor brand manager. McCambridge is tasked with building and executing domestic go-to-market plans for the Salomon and Suunto brands.

Among many duties, McCambridge is responsible for adapting global brand strategies to the domestic market and strengthening alignment with product, digital, community marketing, in-store excellence and public relations teams.

McCambridge comes to Amer Sports with more than eight years of professional experience internationally in the outdoor industry. Most recently, he worked as marketing and public relations coordinator at Scott Sports. He earned an International Master of Business Administration degree from the Universitat de Valencia in Spain and the University of North Carolina Wilmington. He has worked in four countries and is fluent in four languages.

“As a lifelong outdoor athlete, I couldn’t be more excited to join the Amer Sports team, working with two of the most dynamic brands in the industry,” says McCambridge.

“Right out of the blocks, Mark will have some exciting challenges with new product launches and industry partnerships,” says Ashley Williams, Vice President of Marketing for Amer Sports Americas.