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Events

2XU Announces Three-Year Agreement with Gold Medal Skier Ligety

Martin Vilaboy -
2XU has signed an exclusive compression sponsorship with Olympic Gold Medalist and World Champion Alpine ski racer Ted Ligety. This alliance will run through...
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Wintersports

Crested Butte Resort Formalizes Uphill Access

Martin Vilaboy -
Uphill skiing – climbing uphill on specialized alpine-touring ski gear for both fitness and as a way to hone skills for backcountry skiing –...
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Newly Released

Snow Peak Opens U.S. Store

Martin Vilaboy -
Snow Peak announced the official opening of its first U.S. retail location in downtown Portland, Ore., located in the Pearl District at 410 NW...
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Ingredients

DownTek Adds to Brand Roster

Martin Vilaboy -
Down Decor, creator of DownTek hydrophobic down technology, announced three new key partnerships with Eddie Bauer, GoLite and Kathmandu. The latest additions to DownTek’s...
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Newly Released

Deuter USA and Ortovox Adjust Rep Base

Martin Vilaboy -
Deuter USA and Ortovox announced added responsibilities for Kevin Cox in the South Central and Midwest territories along with new sales reps in the...
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Market Research

Social Connections Drive Snowsports Beginners

Martin Vilaboy -
A recent survey of Active Americans conducted by Leisure Trends Group, found that social motivations are the dominant drivers of first-time participation in snow...
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Wintersports

NSSRA: Vendors Are Damaging Brand Equity

Martin Vilaboy -
In an open letter to the industry released at the SIA Snow Show last week, the National Ski & Snowboard Retailers Association (NSSRA) board...
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Ingredients

Columbia Recalls More Heated Jackets

Martin Vilaboy -
Following is the official release from the CPSC Consumers should stop using this product unless otherwise instructed. It is illegal to resell or attempt to...
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Events

Snow in Late December Lifts Snowsports Sales

Martin Vilaboy -
December started slow in the snow sports marketplace, but the onset of true winter conditions and good snow across more than 50 percent of...
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Events

SIA Sourcing Show Draws More Than 30

Martin Vilaboy -
The 30 or so brands at the Sourcing Snow, new this year, will showcase in a supply-side dedicated, member-owned trade show how crucial materials...
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